A DESERVING CHARITY NEAR YOU COULD WIN A 2020 TOYOTA HYBRID
The Wyland National Mayor’s Challenge for Water Conservation is a landmark nonprofit campaign encouraging people from all walks of life to conserve water and other natural resources to help ensure a sustainable future for our communities. Best of all, the campaign offers a way to promote water conservation and support the efforts of charities in their communities.
This friendly competition between cities across the country, April 1-30, uses a series of online pledges to see which city can be the most water wise. Cities with the highest percentage of residents who make a pledge are entered into a prize drawing for home irrigation kits, home improvement store gift cards, green cleaning supplies and a Grand prize of $3,000 in paid utilities. Cities will compete in the following five population categories: 5,000-29,999; 30,000-99,999; 100,000-299,999; 300,000-599,999; and 600,000+). Any resident from a winning city who made a pledge is eligible to win.
What’s more, every person who takes the pledge has an option to select a charity within their community they feel deserves to win a brand new Toyota Hybrid vehicle to better serve their community. All you have to do is share the news with your supporters – and we’ll show you how!
HOW YOUR CHARITY CAN WIN THE TOYOTA HIGHLANDER HYBRID
- Communicate the Wyland National Mayor’s Challenge to your charity audience
- Take the pledge on behalf of your city at mywaterpledge.com.
- Ask your members, friends, associates, benefactors to take the pledge on behalf of their city at mywaterpledge.com.
- Enter the prize drawing and nominate or select your charity to win the Highlander Hybrid.
- The charity with the most nominations from each winning city will be invited to submit a questionnaire to share how they would use the Toyota Hybrid to serve their community.
- The charity with the highest service score based on the judging criteria will receive the vehicle.
About the Program
Whether it’s drought conditions in the West or the high costs of energy related to water use in the East, saving water has become one of the most talked about issues in the nation today. The National Mayor’s Challenge for Water Conservation was created to reward residents for positive conservation behavior, provide immediate feedback with real-time city by city results that can be measured against their neighboring cities, set goals to promote positive changes in consumer behavior and put a spotlight on public role models to encourage behavioral change.
- Save costs for consumers
- Save infrastructure and operating costs for cities
- Promote drought resiliency
- Protect watersheds and ecosystems
Residents also learn about resources in their area to take their commitment of conservation even further, from regional water and energy resource issues, to cost-saving tips at home. As part of the program, city staff can do as much or as little as their time allows. Either way, by simply being involved and committing to the Challenge, you’re leading your city’s residents to take the necessary steps to become better-informed and more active stewards of the community and our natural resources.
How It Works
- Residents go to www.mywaterpledge.com
- Take a 4-step conservation pledge on behalf of the city
- See city’s current standings
- Encourage their friends to take part
The city with the highest percentage of residents who take the challenge in their population category wins. Cities will compete in the following population categories for 2020:
- 5,000 – 29,999
- 30,000 – 99,999
- 100,000 – 299,999
- 300,000 – 599,999
Participants in the winning cities are eligible to win hundreds of prizes. Last year, the challenge awarded more than $50,000 in prizes to nearly 300 residents in U.S. cities. Most importantly, participants see the enormous impact they can have on their community by taking simple actions to save water and energy.
In addition, residents can select a charity within their city to win a Toyota Hybrid. Charities with the most votes within the 5 city population categories will then be entered to win the new vehicle.
Rewarding Communities for Environmental Stewardship
The annual mayor’s challenge for water is always looking for new ways to reinforce sustainable habits. In addition to prizes for winning cities, the campaign provides a variety of community incentives from year to year, ranging from the water-wise re-landscaping projects for local parks to water use assessments and retrofitting aging fixtures for a deserving school.
In Dallas, Texas, the foundation and its partners provided a water-efficient landscape makeover for a 20,000 square foot interior courtyard for Nancy Cochran Elementary School of west Dallas. The project broke ground with Dallas Mayor Mike Rawlings and EPA Administrator Gina McCarthy. The interior courtyard at the school was refashioned with Texas native trees, plants and grasses, decomposed granite pathways, low-cost water efficient irrigation and weather sensors, and student gardens for each grade. Texas Land Care of Dallas and the Toro Company contributed installation services and irrigation, respectively, with underwriting for the project from the Wyland Foundation, Toyota and a grant from Melody and David Howell. The school can expect to save over 250,000 gallons of water a year versus a conventional irrigated lawn area of the same size.
Why Your City Needs To Get Involved
- With no costs to cities or tax-payers, the Mayor’s Challenge offers a compelling, positive way to motivate residents to conserve water and energy resources.
- Creates a legacy for you and your city by reaffirming your commitment to protecting natural resources and reducing your city’s “water footprint.”
- Recognizes and rewards your residents who are committed to making a difference in your community. Residents can save money, help your city meet conservation goals, discover water-related issues affecting your region — and earn a chance to win water-saving prizes – including $3,000 in paid utilities.
- Win a Toyota Highlander Hybrid SUV for a local charity in your community.
- Ties in with state and national water, energy, and GHG management plans, such as California’s AB32 or Texas’ SB 184.
- Shares best communication practices to promote consumer water stewardship in your community.
2018 Highlights and Results
- The cities with the highest percentage of residents making pledges during the campaign included Gallup, New Mexico, Westminster, Calif., Baton Rouge, La., Tucson, Ariz., and Dallas, Texas.
- Residents Across the U.S. Make Over 616,444 Pledges to Cut Water Use By 3 Billion Gallons As Part of 7th Annual Wyland National Mayor’s Challenge for Water Conservation, presented by Toyota.
- In addition to reducing water, challenge participants in 50 states pledged to reduce the use of 8 million single-use plastic water bottles and eliminate 177,000 pounds of hazardous waste from entering watersheds. By altering daily lifestyle choices, pledges also resulted in potentially 79.9 million fewer pounds in landfills. Potential savings of 22.2 million gallons of oil, 12.6 billion pounds of carbon dioxide, 191.9 million kilowatt hours of electricity, and $38.4 million in consumer cost savings rounded out the final pledge results.
2017 Highlights and Results
- The cities with the highest percentage of residents making pledges during the campaign included Laguna Beach, Calif., Flagstaff, Ariz., Athens, Ga, Aurora, Colo., and Dallas, Texas.
- Residents Across the U.S. Make Over 421,000 Pledges to Cut Water Use By 2.2 Billion Gallons As Part of 6th Annual Wyland National Mayor’s Challenge for Water Conservation, Presented by Toyota.
- In addition to reducing water, challenge participants in 50 states pledged to reduce the use of millions of 4.7 million single-use plastic water bottles and eliminate 114,000 pounds of hazardous waste from entering watersheds. By altering daily lifestyle choices, pledges also resulted in potentially 52.5 million fewer pounds in landfills. Potential savings of 14.6 million gallons of oil, 7.8 billion pounds of carbon dioxide, 156.8 million kilowatt hours of electricity, and $35.5 million in consumer cost savings rounded out the final pledge results.
2016 Highlights and Results
- The cities with the highest percentage of residents making pledges during the campaign included Boston, Mass., Aurora, Colo., Ventura, Calif., Andover, Minn., and Laguna Beach, Calif.
- Residents around the nation, from Anchorage to the Florida Keys, made 404,407 pledges to reduce water waste by more than 1.9 billion gallons — or roughly enough water to fill 2,877 Olympic-sized swimming pools.
- By altering daily lifestyle choices, pledges also resulted in potentially 42 million fewer pounds in landfills. Potential savings of 12 million gallons of oil, 6.1 billion pounds of carbon dioxide, 126 million kilowatt hours of electricity, and $29 million in consumer cost savings rounded out the final pledge results.
2015 Highlights and Results
- The challenge had direct participation from mayors in 36 states, from San Diego to Miami, Florida, who encouraged their residents to participate
- The cities of San Diego, CA, Aurora, CO, Torrance, CA, Poway, CA and Hermosa Beach, CA, led an effort among over 42,000 people across the nation to take 391,325 specific actions over the next year to change the way they use water in the home yard, and the community – a 30% increase over 2014.
- By sticking to their commitments, the collective efforts of these residents will reduce national water waste by 1.5 billion gallons, reduce waste sent to landfills by 47 million pounds, eliminate more than 141,000 pounds of hazardous waste from entering our watersheds and save 139 million kilowatt hours of energy.
2020 Wyland National Mayor's Challenge Charity Sign-up
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Mike Rawlings, Mayor of Dallas, TX
The County of Hawai’i recognizes the precious nature of our water resources, and strongly supports water conservation initiatives. Our County water utility, the Department of Water Supply, is participating in the WaterSmart program, which strives to educate consumers in the wise use of water. The online program provides water-saving tips and messages tailored to customers in the drier West Side of our multi-climate island. The motto of our Department of Water Supply, “Ka Wai A Kane,” (“Water, our most precious resource”) expresses very well the deeply-understood importance of protecting and conserving the life-giving water with which we are blessed.
— Harry Kim, Mayor of Hilo, HI
Grand Rapids is home to Michigan’s largest watershed – the Grand River, which runs through our downtown. That, coupled with our close proximity to Lake Michigan, we recognize the importance of protecting our fresh water resources. I encourage all citizens to join me in this pledge. Your small choices, when multiplied again and again, make a significant difference in ensuring our city’s sustainability for generations to come.
— Rosalynn Bliss, Mayor of Grand Rapids, MI
Conservation is an integral part of the City of Aurora’s water planning and management of this most precious resource. With the ever increasing demands on limited water resources, the National Mayor’s Challenge for Water Conservation has underscored our residents’ commitment to the ongoing sustainability and conservation of our water. Aurorans have really stepped up to win this challenge two years in a row. We’re looking forward to our third victory this year.
— Steve Hogan, Mayor of Aurora, CO
The City of Dallas values water conservation efforts, which is why we are continuing to participate in the National Mayor’s Challenge for Water Conservation. Conserving water is a critical piece in securing resources for generations to come and our residents understand the importance of this effort. Continuing this effort will enable residents to conserve and protect our water resources.
— Mike Rawlings, Mayor of Dallas, TX